I make iPhone apps, web apps that install on a phone and platforms that run inside WordPress, taking each from a written scope, which you sign off, to its listing on the App Store. The person you brief designs it, builds it and launches it, and you own the code, the accounts and the data.
GiftSnap is my own app, so every stage shown here is a real screen rather than a mock-up. It is for parents: they photograph each gift as it is opened and say who gave it, and a thank-you note is written in seconds, ready to edit, put on a card and send.
This is the start screen on TestFlight in May 2026, before the app was on the App Store.
You hold the button and say who gave it, and a vision model names the present.
The note is drafted in seconds from the photograph and the name, and every word of it can be changed.
There are thirteen illustrated cards to choose from, and this one went to Grandad Graham.
The logo, the brand, the website (opens in a new tab), the iPhone and Android apps, the engine that recognises each gift and the payments were all designed and built by me, and GiftSnap is now live on the App Store (opens in a new tab) and on Google Play.
I have been the customer too. Bringing a product of my own to market taught me what it is like to be the one paying: you want a straight answer, a date and a price that does not move, and that is how I run your project.
A fire-safety compliance platform that runs inside WordPress, and a meeting app for a networking group: different problems, and I wrote every line of both.
A fire risk assessment platform for FireEx Protection, built inside WordPress and in daily use, where it has replaced a stack of spreadsheets. It sits behind a login, so it is not pictured here.
A meeting app for the breakfast networking group I run in Ely: rotas, speaker scheduling, a member directory, referral logging and weekly preparation emails. It installs on a phone, works offline, feeds the live meeting list on the group's website, and is on the breakfast table every Wednesday.
Visit the site (opens in a new tab)
“Delivered on time and on budget, having worked morning, noon and night as he said he would.”
Should you need something built into your existing WordPress website instead, such as bookings, a trade area or a store finder, that is the work of a bespoke WordPress plugin.
Whatever the size of the app, the shape is the same: a proper scope, design, build and launch, followed by the looking after. For a small app, it runs like this.
The work begins with the brief, the people who will use it and a one-page scope for you to sign off before any code is written, because the scope is what stops a larger sum being spent on the wrong thing. The most useful thing I do on an app project is to tell you what to leave out of the first version.
You receive flows and screens you can click through, and they are changed until they make sense to you, not just to me. A screen is far easier to change than code, so the screens are right before a line is written.
Then comes the software itself, with a demonstration every week on a test build, so that you watch it appear rather than receiving it in one final email months later.
The app is submitted to the App Store with its screenshots and privacy forms, or launched on the web on your own domain. Thirty days of fixes are included; after that, a monthly care plan keeps it running, and larger changes are scoped and quoted as projects of their own.
From the first call to the care afterwards, you deal with me. I have built websites since 2001, more than 1,600 of them, and worked on the intranets of RWE, npower and Thames Water.
If you answer to a board, the partners or a committee, the assurances they will ask for are in place: professional indemnity insurance, references you are welcome to speak to, purchase order numbers with 30-day terms on request, and a trusted associate on call for cover.
What you own, and where it is kept
These are the questions that begin most first calls about an app, including whether you need one at all.
Every app is quoted to the job in hand. After a free 30-minute call, a written proposal follows within two working days, with one fixed price and a launch date, and the price holds however long the work takes. It covers everything the first version needs, from the scope to the fixes after launch. Should the scope change, the new price is agreed in writing before the extra work happens, and larger projects are paid in three stages: a deposit, a payment on approval of the design, and the balance before launch.
Possibly not, and if that is the case, I will tell you so. Most businesses need a fast website and a form that arrives in the right inbox. You need real software when the spreadsheets have become unworkable, when a subscription costs a great deal and still does not do the one thing you need, or when the rules you work under demand a proper audit trail. If that is where you are, it would be worth a conversation.
The answer depends on the job. Apps that use the camera, location or notifications for the public are usually built for iPhone first, because building both platforms at once adds cost. Tools your own team uses every day are usually best as a web app that installs on a phone, which is far more economical than a native app. Content and compliance platforms often belong inside WordPress. I will recommend one on the first call, and explain why in plain English.
A small, focused app takes about fourteen weeks from the first call to launch. A larger platform with several types of user takes four to six months, and anything bigger is scoped one phase at a time rather than guessed.
You are welcome to book thirty minutes on a call or to leave a note in the form. If you describe the problem rather than the solution, I will tell you whether an app is the answer, what the first version should be and what it would cost, in writing. You can expect a genuinely personal service from the first conversation: I read every message myself and reply by the end of the next working day.
Or write to enquiries@adamlord.co.uk. For a fuller picture, the project brief takes about ten minutes.
It has come straight to me rather than to a queue, and I will reply by the end of the next working day.