I am a one-person business, so I, Adam Lord, am the data controller for everything described below. I am registered with the Information Commissioner's Office, registration number ZC171843, which you can check on the ICO's public register (opens in a new tab).

1. Visitors to my website.

I collect anonymous information about the use of my website to find out information such as the parts of my site that are most and least used.

When someone visits adamlord.co.uk I use standard web server logging to record requested website pages and files and the IP address from which requests are made. The IP address does not identify individual users.

I also use a third-party service, Google Analytics, to collect information such as pages visited, actions taken, location of the user (at the level of region or city) and technology used. This information is anonymous.

2. The information I collect about you.

I only collect information about you if I have a reason to do so, for example to provide services or information more tailored to your needs, to communicate with you, or to improve my services. Usually, this is your name, organisation, email address and enquiry or preferences.

3. People who make an enquiry via the website.

If you submit an enquiry form on my website I will securely retain your contact details and enquiry until you request me to delete your details by emailing enquiries@adamlord.co.uk.

The forms are delivered to my inbox by FormSubmit, a form-to-email service (FormSubmit's privacy policy (opens in a new tab)).

If you book a call, your name, email address, business and anything you write are kept on this website so that I can hold the call, and are sent by email to you and to me. The booking calendar only checks when I am free, and nothing about you goes to any other service. Your booking is deleted from this website a year after the call, or sooner if you ask.

4. How I know where enquiries come from.

When you arrive on this website, your browser keeps a small note of how you found it (a Google search, a link from another site, an advert or typing the address in), the first page you saw, when you first visited and how many times you have been back. It is kept in your browser's own storage rather than a cookie, and nothing is sent anywhere unless you send me an enquiry.

If you do, that note travels with your message as one line, for example “Found you via Search: google.co.uk, landing on /web-design-ely/”, so I can see which pages and searches bring in work. It is never shared with anyone or used for advertising, and it is kept only with your enquiry, so it is deleted along with your details if you ask.

If your browser sends a Global Privacy Control or Do Not Track signal, nothing is recorded. You can also switch it off here, which clears the note straight away.

5. Retention of personal information.

In some cases, there are legal requirements to keep personal data for a minimum period, for example, if it must be retained by court order or where I am under a contractual obligation to retain it. If there is no such legal requirement, I will only keep the personal data for so long as it is necessary for the purposes for which it was collected, or as expressly consented. If I no longer need your personal information, I will delete it. Even if I delete your personal data, it may persist on backup media for an additional period of time for legal, tax or regulatory reasons, or for legitimate and lawful business purposes.

6. Sharing of information.

I will never share or sell your personal information with any other organisation.

7. Cookies.

This site uses very few cookies, plus a little of your browser's own storage. The Google Analytics cookies are only set if you say yes on the small cookie note that appears on your first visit, and if you say no, the site works exactly the same without them. If you do say yes, the same Analytics data also tells me whether a visit came from one of my own Google adverts. It is not used to show you adverts anywhere else, and nothing is sold or shared for anyone else's advertising. You can clear or block any of it in your browser's settings, and clearing this site's data brings the note back so you can choose again, as does the button below. The lists below were last checked in October 2026.

  • Set by this site: two Google Analytics cookies that count visits, set only once you have said yes on the cookie note, and four small notes in your browser's storage that do a job for you.
  • Set by other services: none, since the booking calendar is part of this website and sets nothing.

Set by this site.

Name What it is for
_ga This is a Google Analytics cookie, set only once you have said yes on the cookie note. It tells one visit from another so that I can count visitors and see which pages are read, and it is kept for up to two years (some browsers shorten this).
_ga_J2N4WMBVXS This is a Google Analytics cookie, set only once you have said yes on the cookie note. It keeps track of the visit you are on, and it is kept for up to two years. How Google uses information from sites that use its services (opens in a new tab).
adamlord_brief_v1 This saves your answers on the project brief as you go, so that nothing is lost if you leave the page. It is kept in your browser's storage rather than as a cookie, and it is deleted when you send the brief.
lk_attr, lk_attr_session This records how you found the site, as described under How I know where enquiries come from. It is kept in your browser's storage rather than as a cookie, and the second part is cleared when you close the browser.
lk_attr_off This is present only if you have switched that record off, and it remembers your choice. It is kept in your browser's storage rather than as a cookie.
lk_consent This holds your answer on the cookie note, yes or no, so that you are not asked on every page. It is kept in your browser's storage rather than as a cookie, and if you clear this site's data, the note comes back.

Set by other services.

There are none. Booking a call happens on this website, so opening the booking calendar sets no cookies and loads nothing from anyone else.