Web design, cut to fit the business.

I have designed websites since 2001, more than 1,600 of them, and I still make every one myself, for businesses across the United Kingdom. Each is built around your own words and photographs, with the price and the launch date agreed in writing before any work begins.

A fixed price, agreed in writingLive in about four weeksA reply by the next working day

A bundle of well-used paintbrushes, their handles crusted with paint, fanned against a plain wall, in black and white

What a website includes.

Every website is cut to fit the business it serves, and every one includes what is listed here, whatever its size.

The price

The price is a single figure, fixed in writing in a proposal that you receive within two working days of our first conversation. It holds however long the work takes, and should the scope change, the new price is agreed in writing before the extra work happens.

Should you also have products to sell, online shops are quoted in the same way.

  • A free 30-minute call, then a written proposal within two working days.
  • A bespoke design and build, on WordPress or written from scratch as the business requires, made for the phone first.
  • Search engine set-up from the first day: the technical side, the on-page work, local schema and your Google Business Profile.
  • A site tuned for speed, because a slow page loses the visitor before it has said anything.
  • Every account in your name: the domain, the hosting, the email and the analytics.
  • Your own words and photographs, edited so that they sound like you; or the research, the words and the photography handled for you, quoted to the job.
  • Launch, with a 30-minute training session and a written guide to the things you will change most often.

Four commissions, each shown whole.

An electrical contractor in West Norfolk, a piano dealer in Cambridge, a leadership coach who sees clients in Cambridge or online and a recruitment agency in Ely: four businesses that could hardly be more different.

Ferrie Electrical Services

This family-run electrical contractor at Stoke Ferry in West Norfolk is a specialist in lighting churches and historic buildings. Five years of photographs from his phone became eleven written-up projects, among them the angel roof at Upwell, and every enquiry now arrives saying which page it came from, so he can see which parts of the site bring in work.

Read the case study
The Ferrie Electrical Services website on a phone, top to bottom, from the heading and the free quote button down to its electrical services
The consumer unit and fuse board replacement page on the Ferrie Electrical Services website, with customers' Google reviews of that work beneath the heading

Cambridge Pianoforte

This is the website for a Cambridge piano dealer and tuner, presenting grand, upright and digital pianos alongside the makes they carry, with a Book a Tuning button on every page. Removals and servicing sit just beneath, so that each part of the business has its proper place.

Visit the site (opens in a new tab)
The Cambridge Pianoforte homepage on a phone, top to bottom
Cambridge Pianoforte: grand, upright and digital pianos, the brands row, and the tuning, removals and servicing panels

Coach You

I provided the website, the SEO and the copywriting for Jill McCulloch, a leadership coach who sees clients in person in Cambridge or online.

Visit the site (opens in a new tab)
The Coach You homepage on a phone

Xpert Resourcing

This is an independent recruitment agency in Ely, and its live vacancies by sector sit on the homepage, each with its count, above the latest roles and their salaries, because a candidate's first question is what is open now and an employer's is whether you can fill it.

“I would highly recommend Adam. We were looking for a website refresh and he came up with some great ideas and made the whole process very straightforward. Very happy with the new website.”Emma SmithXpert Resourcing
Visit the site (opens in a new tab)
The Xpert Resourcing website on a phone, top to bottom, from the agency's introduction to a job search by location and sector
The vacancies by sector on the Xpert Resourcing homepage, with the number of jobs open in each, above four of the latest roles and their salaries

More of the work is in the portfolio: online shops, charities, holiday lets, trades and professional practices.

Made near Ely, for businesses across the country.

I work from a studio in Littleport, a few miles outside Ely. Most of my clients are in Cambridgeshire and East Anglia, and a good number are further afield, across the United Kingdom. Along the way I have also worked on intranets for RWE, npower and Thames Water, and on research websites for the NHS and the University of Cambridge.

The work is no different for the distance. Most projects run remotely, with the calls on Zoom, and a good many of my clients I have only ever met in that way. Wherever you are, you deal with me from the first call to the care afterwards: every email is read and answered by me no later than the end of the next working day, and a trusted associate is on call for cover, so that your project keeps moving even when I am away. Should you be near Ely and prefer to meet, I will come to you, or we can meet for a coffee in Ely.

Several places have a page of their own, written for the businesses there: Ely, Cambridge, Newmarket, Bury St Edmunds, King's Lynn, Wisbech, Downham Market, Bishop's Stortford, Stansted and London.

The proposal, as it arrives after the first call.

It is a single document that you can forward as it stands, and it reaches you within two working days of our conversation. Nothing begins until you have it, and nothing in it changes without your agreement in writing.

A proposal for your business

What it sets out, in plain English

The price
One figure, fixed in writing, and it holds however long the work takes me.
The launch date
Set beside the price, with the work planned backwards from it.
What is included
Every page, feature and account, set out so that there are no surprises later.
The payment stages
For larger projects, a deposit, a payment on approval of the design, and the balance before launch.
What I need from you
Your words and photographs, or the brief for me to provide them.

What people ask before they say yes.

These are the questions that arise on almost every first call about a new website. If yours is not among them, you are welcome to send it to me, and I will answer it plainly.

How much does a website cost?

Every website is quoted to the job, because no two businesses need quite the same thing. After a free 30-minute call you receive a written proposal within two working days, with one fixed price and a launch date. That is the price you pay however long the work takes me, and if the scope changes, the new price is agreed in writing before the extra work happens.

How long does it take?

It takes about four weeks from the first call to launch for a website, and about six for an online shop. The launch date is set in writing alongside the price before we begin, and I plan the work backwards from it.

What happens to the website I have now?

Most of my commissions replace a website that already exists, so it is a familiar process. The new site goes live on the domain you already have, and the old one is kept so that it can be put back at once should anything be wrong. The domain, the hosting, the email and the analytics all end up in your name.

Do I need to write the words and take the photographs?

Only if you wish to. Should you prefer me to write the words and arrange a photography shoot, that is quoted to the job. If you would rather write them yourself, I edit them so that they sound like you, and photography can still be arranged.

Can I update the website myself afterwards?

Yes, you can. Whether the site runs on WordPress or is written from scratch, the things you change most often are made simple to edit yourself. You receive a 30-minute training session at handover and a short written guide to the things you will change most often: opening hours, prices, photographs and news.

Will the website be found on Google?

Every site I build has search engine optimisation set up from the first day: the technical side, the on-page work, local schema and your Google Business Profile. Rankings are earned over months rather than weeks, so the build gives you a proper start, and ongoing SEO keeps you moving should you want it.

Do I need to be near Ely to work with you?

No, you do not. I have clients across the United Kingdom, and most of the work happens remotely, from the brief to the design to the launch. Should you be near Ely, we can meet in person if you prefer, and everyone receives exactly the same standard of work, wherever they are.

Which businesses have you built websites for?

I have built more than 1,600 since 2001, for independents, family firms, charities and national names. Four of those websites are shown on this page, and more are in the portfolio. I am glad to put you in touch with clients directly.

Will my website be built on WordPress?

Only if it suits the business. Many of the websites I build run on WordPress, because you can edit it yourself, it is not tied to any one designer or host, and it does not take a slice of every sale the way some shop platforms do. Others are written entirely from scratch, where that serves the business better: Ferrie Electrical Services, for one, runs on plain PHP with no database, because that suited a business of its size. Which it should be is settled on the first call, around what you need.

Tell me what your website should be doing for you.

We can speak for thirty minutes on Zoom, wherever you are, or you may leave a note in the form about what is not working and where you would like to be. If I can help, I will tell you how and what it costs, and the proposal follows within two working days. If I am not the right fit, I will say so.

Or write to enquiries@adamlord.co.uk. For a fuller picture, the project brief takes about ten minutes.

Tell me about your website

Please add your name, so that I know who I am replying to.

That email address does not appear to be complete. Would you mind checking it?

Your message comes straight to me, and your details are used only to reply to it, never added to a list or passed on.

Thank you. Your message is with me.

It has come straight to me rather than to a queue, and I will reply by the end of the next working day.

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