Found by the people already searching for what you do.
I have built websites since 2001, more than 1,600 of them, and done search engine optimisation alongside them all that time, so the audit of your site comes from someone who knows how a website is made as well as how it ranks. One person does all of the work, and you own everything.
What the monthly price covers.
SEO is a habit rather than a one-off fix, so the monthly price covers the technical side, the words and the local work together, and you can see every part of it in the report. If your website needs putting right before any of this makes sense, I will tell you so at the outset.
The price
It is one fixed monthly figure, quoted to the work your searches need and agreed in writing before anything begins.
Should you need advertising as well, Google Ads are run for a flat monthly fee, with the spend paid straight to Google.
- Technical housekeeping. This covers site speed, crawl errors, sitemaps, schema and redirects, from the first month and every month after. The plumbing has to work before anything else pays off, and most sites I see have something quietly broken here.
- Keyword research. This is a map of what your customers actually type, including the long, specific searches with fewer people looking and a much better chance of them buying. It is drawn up in the first month and revisited every quarter.
- On-page work. Titles, descriptions, headings, internal links and image text are edited carefully, a few pages at a time, so that each page reads well and matches the searches. A page is rewritten only where it needs to be.
- Local SEO and your Google Business Profile. This means your profile set up properly, with citations across UK directories, review prompts, local schema and location pages where they make sense. For most local businesses this makes the biggest difference, and it is the work most often left undone. In Ely, most of the searches that matter are won in the map results; in Cambridge, where consultancies and national firms share the page, more of the work goes into pages written for particular searches.
- Content. You receive one piece a month, usually a proper answer to a question your customers keep asking, written to be read, which is also what ranks.
What search brought one shop in a year.
A retail client of mine sells online across the United Kingdom, and I look after its search. Its shop records where every order came from, so this is not an estimate: between 1 November 2025 and 31 October 2026, people who came from Google and the other search engines placed 1,282 paid orders worth £218,350, about £18,000 a month.
Google alone brought 1,111 of those orders and £191,000; Bing, DuckDuckGo, Brave and Yahoo brought the other 171. The same twelve months brought the shop's first four orders from ChatGPT, £401 in all, which is small today but a sign of where search is going.
The figure leaves out another £406,000 of orders from customers who typed the address or came back to a bookmark. Many of them will have found the shop through a search the first time, but the records cannot show that, so none of it is counted here.
“Adam has proved himself to be an expert in SEO so that my website is visible to all my potential clients searching the internet. My website has excellent results on the first page of all relevant search engines.”
“He is honest and trustworthy. His work on SEO on our site has improved our enquiry rate.”
The report, as it arrives each month.
Every client receives one by email on the first working day of the month, laid out the same way every time. It is a genuinely personal service: should anything in it raise a question, you have only to write to me and I will reply by the end of the next working day. A trusted associate is on call for cover.
Your search report
What it sets out, in plain English
- The summary
- At the top, and short enough to read over a coffee.
- What was done
- The month's work, job by job.
- What moved
- What changed and what stayed the same, with the numbers that matter and none of the ones that do not.
- Where you rank
- For the searches we agreed matter most to you.
- What comes next
- The work planned for the month ahead.
Four stages, from the audit to holding your ground.
It takes two weeks to look properly, a month to put things right and five months of steady work to earn the positions, and after that comes the work of keeping them.
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1The audit, in weeks one and two
Technical health, the pages, the links and the local listings are all looked at properly, to establish what is broken, what is average and what is already working for you. You receive it in writing with the priorities in order, so that you can see what needs doing before you commit to a month of it.
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2The fixes, in the first month
Whatever the audit found broken is put right first, from the speed of the site to the descriptions missing from its pages. It is unglamorous work, and it is the point at which a good many sites get their first lift, simply from being tidied up.
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3Building, from the second month to the sixth
Month by month, the work builds around a small handful of searches that matter to you, until the site has earned the right to rank for them.
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4Keeping and growing, from the sixth month on
Once you are ranking, the work is to hold the position and widen it into the searches next door.
Questions worth asking before you begin.
These are the questions that come up on almost every first call about SEO. If yours is not among them, you are welcome to send it to me, and I will answer it plainly.
How much does SEO cost?
SEO is quoted to the job, because the work depends on how competitive your searches are and how much writing is needed. After a free 30-minute call, a written proposal follows within two working days, with one fixed monthly price agreed in writing before any work begins. The first three months are a minimum term, because that is the least it takes to show anything real; after that, it rolls monthly.
How long until I see results?
For a healthy site, meaningful movement takes three to six months, and the harder searches take six to twelve, but a position earned this way is hard to shift.
Can you give the assurances a board will ask for?
Yes. Professional indemnity insurance is in place, and references are available, whom you are welcome to speak to. Everything agreed, from the monthly price to the minimum term, is set out in writing before any work begins.
Do I have to be near Ely?
No. Most of my clients are in Cambridgeshire, around Ely, Cambridge and Newmarket, and plenty are elsewhere in the United Kingdom. Calls happen on Zoom and the report arrives by email, so the work is the same wherever you are. If you are near Ely and would rather meet, I will come to you, or we can meet for a coffee.
Will you build links?
Yes, but only real ones: citations in UK directories, mentions from partners and the trade press, and content that earns links because it is useful. Nothing is bought and nothing comes from link farms, because a bad link does more harm than no link at all.
Can you fix a Google penalty?
Usually it can, depending on the type of penalty. A manual penalty for spam links needs a disavow file and a reconsideration request, while a drop after an algorithm update needs diagnosing first. Either way, you receive an honest assessment before any monthly work starts.
Would Google Ads be quicker?
Sometimes it would, and I run those campaigns too. Ads can bring enquiries within weeks, while SEO takes months and then keeps working without the spend. On the first call I will tell you which to back first, and sometimes the honest answer is to fix the website before either. There is a separate page on Google Ads should you want the detail.
Tell me what you would like to be found for.
You are welcome to book thirty minutes on a call, or to leave a note in the form about what you do, where your customers are and which searches matter to you. If I can help, I will tell you how and what it costs, and the proposal follows within two working days.
Or write to enquiries@adamlord.co.uk. For a fuller picture, the project brief takes about ten minutes.
Tell me about your business
Thank you. Your message is with me.
It has come straight to me rather than to a queue, and I will reply by the end of the next working day.